FOR IMMEDIATE RELEASE
May 25, 2016
‘Rock N Rose’ Tour Completes 20,000 Mile Road Trip Across North America
FMS Seating featured the newest in executive seating for the small to mid-size bus market.
Chicago, IL – In a joint effort with FMS Seating, Freedman Seating Company completed a 105-day tour of the United States and Canada promoting the latest in executive seating for the small and mid-size bus markets. Combining product and safety education with promotional opportunities, the Rock N Rose Tour was an instant success as public interest and sales of executive seats soon followed.
The “Rock N Rose” tour kicked off mid-January in Jamestown, New York and made its way to bus dealers, operators, manufacturers and trade shows spanning 39 states and provinces. Dave Rose, OEM Sales Manager, along with other regional sales managers drove 20,463 miles in a 2014 Ram ProMaster 2500 Window Van, fitted with a rotation of twelve passenger and driver seats.
“This was a perfect opportunity to showcase new designs and safety features we’ve made standard across our product lines,” said Dan Cohen, Executive VP. “We wanted operators and dealers to sit in our seats and experience the product just as their customers would.”
In addition to visiting more than fifty dealers, operators and manufacturers, the tour made stops at several industry events, including International LCT (Limousine, Charter & Tour Magazine) in Las Vegas, ODOT (Ohio Department of Transportation) in Columbus, OTE (Ontario Transit Expo) in Toronto, and the Thomas Built Buses Dealer meeting.
“The dealers were especially hospitable to us and showed a genuine interest in our presentation and learning more about selling Freedman and FMS executive seats and options, ” said Rose.
The tour has generated a significant increase in orders for executive seats and other featured products, including the recently introduced Palermo seat. This newest addition to the popular Eleganza Collection by FMS serves customers’ economical needs without compromising style or comfort. The executive line by FMS includes the market’s most complete seating solutions with luxury and safety at the forefront of its design and engineering.
Additional products and support were made possible by the USSC Group, Fenton Mobility, and CMI Enterprises.
“Focusing on this tour for Freedman Seating and FMS was an honor. It really was a team effort,” added Rose.
Updates, product information, and a map of tour locations can be found online at www.freedmanseating.com/daverose.
Freedman Seating Company
Freedman Seating is a seat manufacturer in Chicago, IL with an on-site A2LA Accredited Mechanical Testing Lab; designing, engineering, and manufacturing seat related products for many different markets, including small bus, mid-size coach, heavy-duty transit, rail, marine, delivery truck, and para-transit. http://www.freedmanseating.com
FMS is a seat manufacturer in Rochester, IN; specializing in executive-style, luxury seating products for the small, mid-size, and limo bus markets. http://www.fmsseating.com